Fashion Africa Now Togetherness Campaign Featuring Immaculate Aliba & Ayak Veronica

4 min read

The latest campaign from Fashion Africa, Germany is “Togetherness” which only features Models from Joram Model Management Immaculate Aliba&Ayak Veronica

The Campaign that was shot around Makerere University and Kamwokya was directed by Germany based Beatrace Angut Oola who is a creative producer, stylist, curator and art director, that is based in Germany/Hamburg. While on a holiday in Uganda, Beatrace met so many beautiful and talented people in Kampala and decided to capture the good moments in a project through creating a photo-shoot.

Beatrace decided to collaborate with vibrant Ugandan Creatives to come up with “Togetherness”, she had this to say,
‘The idea was to create something together though we did not know each other. The dynamic that came across in the teamwork while we were creating, was very special and unique.”

She added, “During the period of the creation, getting the team together, talking to collaboration partners and checking out locations a lot of positive energy developed. It was amazing! I believe that togetherness is very important and you cannot share it with everybody.”

“The shoot is about believing in yourself, trusting each other, relying and being together. Strangers meet day for day, they connect, interact and separate. Meet ups with strangers can be very delighting or painful. It is an experience that allows us to grow and become the human we want to be.

It is about us, the people on this planet and the next generation in Africa and the African diaspora. Together and well connected we can be the change. The change begins in you!” Beatrice added

The creative director and her crew decided to take the shoot to Makerere because of its colonial architectural buildings; she wanted some old buildings in the background to create a contemporary image at a Colonial location. She later went to Kamwokya for the second shoot because she lived there as a kid, long time ago.

Photographer: Papashotit
Producer: Beatrace Angut Oola& Sam Odongpin | APYA
Productions Styling: Beatrice Angut Oola
Make Up & Hair: Shariff Mwangi
Model Agency: Joram Model Management Models: (Immaculate Aliba & Ayak Veronica)
Designers: Gloria Wavamunno, Eguana Kampala, Merci Me
Jewellery: Zaana, Kyaligonza, Embody Accessoires (Made in Kenya)



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